The Web Taylor » Marketing Tips

Different ways of marketing your business

stuart — Wed, 06 Oct 2010 16:36:07 +0000

Google is a powerful marketing tool for many businesses, and has proven its self to be very powerful at bringing in new customers. Because it works so well, many companies just rely on Google for driving new business and bringing new cusomters but this can be a dangerous game. With the market and economy changing so rapidly what works now may not necessarily work in the future. This is why it is essential to keep your marketing channels open and always try different approaches to marketing your company and its products/services.

Here are some ideas to help you on your way to marketing your business:

Word of mouth

Word of mouth and recommendations are probably the best and most inexpensive way of marketing. You could maybe come up with some incentives for previous and future customers to recommend you to their friends. Maybe 10% off their next purchase if one of their recommendations converts.

Public Relations (PR)

PR can be very powerful and in most cases is free! Maybe writing articles/reviews for relevant industry publications. This can often be hard to get into, but if you can get articles out there it is a great way of promoting your company without paying for advertising.

Social media

This is the hot topic of the year and we have touched upon this one in other blog posts. Social media is growing by the day, and search engines are picking up on this and in reaction Google now returns live results from website such as Twitter. As well as being effective for search engines, social media is a good way of promoting your business on a more personal level. Obviously you can’t expect to see instant results, but it just builds company perception, adds a personal element to your online presence and is available and used by such vast, diverse audience.

Special offers

Special offers and pricing. Many feel that they want to maintain their brand as being high-end and of good quality, and I think this is key to many business ideas and models. But at the same time the brand can be maintained whilst still promoting special offers and and good deals that your company may currently have on. 9 times out of 10, if you give the perception that the customer is getting a good deal, they will actually think they are and continue to purchase your product/service.

Business relationships/partnerships

Forming reciprocal relationships with other company’s can be a good way to drive new customers. Maybe forming a relationship with another company that offer similar products/services but are not competitors, you could refer busines to each other meaning that you both benefit.

If you would like any more information on this article or how to market your business, then please contact us.

Keep a close eye on your competitors

stuart — Fri, 01 Oct 2010 10:21:14 +0000

Let’s face it, most businesses will have competitors, and if they didn’t business would be easy. Whether they be direct or indirect it is important to keep an eye on competitors operations, product/service offerings and their marketing activities. If these things are not periodically looked at competitors may gain an advantage against your company which could result in a loss of business/customers.

What many companies fail to realise is that if something is working now, a few months or a year down the line things may change (competitors may change) and what was once working may not be so successful some time down the line. In order to keep up with changing times within the business environment you must keep a constant eye on your competitors and analyse what they are doing.

Performing a competitor analysis should be a standard procedure within any general marketing campaign and should be performed periodically to ensure that your competitors do not gain competetive advantage. For more information on this or to find out more about our competitor analysis services please contact us or visit www.thewebtaylor.co.uk

Researching your market…

stuart — Thu, 01 Oct 2009 12:23:04 +0000

Many companies tend to bumble along continuing to do the same old thing year on year, with no substantial growth. In order to grow the business and become successful, a proactive approach must be adopted. Market research should be carried out by any company that is looking to expand and grow their business and profits. Market research can be used in many different ways. It can identify gaps in the market for your product/service, how your competitors are doing and can identify what your customers think about your product or service.

In most markets, it is essential to follow and keep an eye on your competitors. This can help a business keep the edge and stay one step ahead of their competitors, losing the edge could mean losing market share which can be very hard to gain back.

It is also very important to identify what your customers think of your product/service, if you do not research this you may never know and lose out on business. It is vital to get this right, as your customers are your future and keeping them happy is #1 priority.

The different types of research include:

Questionnaires
Interviews
Focus Groups
Phone interviews or questionnaires

Using more than one method is also very important to ensure the reliability of the outcome. Let us take the weight of fyour shoulders. We have extensive expertise in the market research area and can find the results you need. For more information about The Web Taylor click here to visit our home page, or contact us on 0845 519 1568

Customer Satisfaction – Essential for Customer Retention

stuart — Thu, 03 Sep 2009 14:02:53 +0000

A common mistake that companies make is that they concentrate on gaining new customers rather that keeping their own ones satisfied. Keeping customers is just as important, if not more important than gaining new one. In most cases it costs a company more money to gain a new customer than to keep an existing one – this particularly applies to service based organisations.

It is essential that measures are put in place to keep customers happy. There are many different schemes and plans that can be put in place in order to achieve this. A common scheme used by bigger companies is a rewards scheme. This is where a customer is rewarded for spending money or purchasing items with a company – whether it be free items or services in return or a simple communication thanking a customer for their custom.

Technology is definitely making customer satisfaction more viable, especially with the ever expanding uses for the internet. The Web Taylor have the expertise and technology to help businesses to retain and keep customers happy. If you would like more information on customer retention and satisfaction, and would like to see what we could do for your business please contact us or call 0845 519 1568

Marketing – is it really that important?

stuart — Wed, 02 Sep 2009 22:04:01 +0000

Growing your business can be tough – especially in times such as today when all you hear is doom and gloom, recession and credit crunch. People are tightening their belts, cutting spending and missing out on vital opportunities. Whilst it is all very well looking at reducing costs and cutting spending. There are several areas that require funding to help the company grow and survive in such tough times, one main area being marketing!

Marketing is essential practice when looking for new business and retaining customers. Many people see marketing as just sales or advertising – this is not the case. The Chartered Institute of Marketing define marketing as ‘The management process responsible for identifying , anticipating and satisfying customer requirements profitably’

There are many campaigns and strategies that can be put in place in order to achieve successful marketing of a company. We as a company have successfully implemented many bespoke campaigns and strategies for our clients that have seen results!

Chris Thackray at Southsea Telecom: “We were looking for a local marketing consultancy to help build our company profile and bring on some new business. We approached The Web Taylor who implemented a campaign that brought in some substantial clients. They gave us sound advice in other business operations and were very impressed with the results. We would definitely recommend The Web Taylor.”

We like seeing results, and there’s nothing we like more that to see our clients succeed and grow. If you would like more information, or would like to arrange a meeting so we can show you exactly what we can do please contact us or call 0845 519 1568.